What is PPC?
PPC (Pay-Per-Click) is a way of attracting targetted visitors (or leads) to your website by placing bids on various keywords that compliment your products or services. One of the main advantages of PPC is that websites can typically start receiving targetted visitors within 24 hours.
How can SEOGuy help with my PPC Management?
SEOGuy provides various freelance based PPC Consultancy service in order to help customers make best use of their PPC campaigns. Our Freelance PPC Services include:
PPC Management
Our PPC Management service means we take ownership of the complete management of your PPC account. this generally includes:
- Website audit in order to ensure the website structure and pages would help gain maximum sales/enquiries.
- Initial keyword research to ensure we are using the most suited keywords.
- Setup of the PPC account.
- Creation of all text which would get displayed on search engines.
- Implementing tools to help us monitor the performance of the PPC account.
- Daily/Weekly analysis of the PPC account to ensure it is performing at its best.
- Monthly reporting and strategic PPC account analysts.
- Full telephone and email support
- … and so much more.
Setting up a PPC account
We would setup a PPC account for you to a point where you could manage it yourself, or you can ask us to manage it for you. Your account would be typically setup on Google Adwords, Microsoft adCenter, or Yahoo sponsored search.
PPC Training
Wish to setup and manage your own PPC campaigns in-house but not sure how? No problem. SEOGuy’s PPC training services can provide you with on-site 1-to-1 training or group based training from beginners to advanced level. We can provide both on-site and off-site training. The training we provide would be bespoke and geared towards your products and services. We provide hands-on training so that if you choose to, by the end of the training session, your PPC account would actually be live and ready to generate visitors. The training session duration depends on your requirements so can last 1 day to however many days we mutually agree on dependingin on the size, market and complexity of your products and services.
PPC Audit
You may already have a PPC campaign running which may not be performing as well as you would like it to, or you may just want some one to review it for you. SEOGuy can conduct a detailed analysis of your PPC campaign and provide you with a full report detailing how well your campaign is currently performing, identifying missed opportunity keywords, advising how your return on investment (ROI) for each of your keywords or campaigns can be improved, analysis of your landing pages and so much more. The PPC audit can be done as a one-off exercise or on a monthly/quarterly basis.
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